After Mongolia's peaceful revolution in 1990, the first democratically elected prime minister personally recruited environmental thought leader Jalsa Urubshurow to advise the government on expanding accessibility to Mongolia to Western travelers. This led to the creation of Nomadic Expeditions, an award-winning expedition outfitter committed to exceptional services and responsible tourism in Mongolia, Tibet, Bhutan, Siberia and China. Urubshurow's experiences in exploring Mongolia's ecology and culture have been replicated by Nomadic Expeditions for thousands of adventurers and explorers. Transcript -- Jalsa Urubshurow, Founder, Nomadic Expeditions Being a Mongolian American growing up in the US, starved for knowledge about Mongolia, having been curious about my ancestry and my history, I got to go to Mongolia after I hosted one of the early political delegations to come to the US after they became a democracy in 1990. It's probably one of the largest nomadic-based populations that still survives, horse-based as well. Probably 20 to 30 percent of the population still lives a nomadic existence out of a population of 2.8 million. They live off the earth. They herd their herds, their livestock, in this society when we try to drive Priuses and bicycles to work, these people are living a truly nomadic existence, a truly green existence by comparison to all of our efforts. I got to see the places I'd read about and the countryside and this vast open space, it became even more pronounced, the necessity for conservation in this kind of beautiful wild, unspoiled places. Some of the last wild places left in the world are in Mongolia. Nomadic Expeditions Nomadic Expeditions was formed in 1992, and we always were trying to raise the benchmark in Mongolia for sustainability as well as quality of service. I tell people that we are a conservation organization disguised as a tour operator. We built the Three Camel Lodge to become a model or a benchmark for quality. The whole roof is built mortise and tenon with no nails. We even made our own molds and made the tiles for the roof ourselves. We cited our lodge also in a community, what was one of the poorest communities at the time. We became the largest taxpayer in that township. We rebuilt an old defunct well to share with the local herdsman, so it's not uncommon when you visit our lodge to see a local herder with a hundred camels or sheep or goats because we built extra troughs for them to water. We have festivals, we celebrate holy days there, any time you have a celebration where they compete in the traditional horse racing, archery, wrestling, things of that nature. So I'm very proud that the lodge has become a community base as well. What does IAMECO Warrior mean to you? It requires some warriors in this day and age, I think. Maybe an army, as well, of warriors to help battle some of the things that we know are ongoing practices that don't help us and that are clearly shortsighted and depleting our resources. For this to be a part of our active consciousness whenever we engage in business, I think there's great opportunities out there. And there is a greater consciousness. I think this project itself helps to raise the awareness of the public. Find your eco Community www.iamecowarrior.com Directed by Roger Moenks